WHEN ARE WE WHO WE WANT TO BE? DOCUMENTARY
Three modern thinkers use art works at Inhotim, the largest open-air museum in Brazil, to provoke reflections on EMPATHY, FUTURISM and MATURITY in the search for purposes that guide our life. A doc based on creative walks inspired by Aristotle's method of reflection in the ancient Greece.
It premiered on cable TV channel GNT.
Created and produced by ASAS as a commission for GNT (Globosat). three brands, Itaú, Natura and Nestlé Molico were invited to develop this project to find the answer to a question they all have in common:
When are we Who we want to be?
A documentary built through creative walks connected modern thinkers and professionals from four major brands, using artworks at Inhotim, the largest open-air contemporary museum in Brazil, to bring up reflections on EMPATHY, FUTURISM and MATURITY in the search for purposes that guide our lives.
Created and produced by ASAS for GNT (Globosat). Three brands: Itaú, Natura and Nestlé Molico were invited to develop this project to find the answer to a question they all have in common:
When are we Who we want to be?
Specialists
Invited
EMPATHY
Oswaldo Oliveira
FUTURISM
Lala Deheinzelin
MATURITY
Alexandre Kalache
