TATIANA LEMOS DE LEMOS
Lausanne
Tatiana likes people - individuals and collectives - and is interested in how they work and make decisions. Understanding true needs (manifested and latent), Tatiana dives into creating solutions to improve the general state of things. She is a curious early adopter, which got her working in very diverse businesses and cultures throughout her career, mostly creating her own job descriptions, which also requires a good amount of courage.
It was this courage that catapulted her out of the country twice and helped her stand by the decision to have a child on her own whilst still very young.
She was part of big corporations like Unilever, building brands like Dove and Omo, but the world of startups gained important ground in the past 10 years, to the point of taking her to the Nestlé Global Innovation Accelerator in Switzerland and making her an investor and smart money for retail, personal care and clean energy businesses.
"Why join ASAS?
Because I've worked most of my life having to find a way to do amazing things with average intelligences. Here I have the chance to only work with beasts."