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Peèle grew up in a small town in the interior of Goiás, but it did not take long to be seduced by technology.

After 13 years working as an art director at the country's top advertising agencies, he decided to accept a proposal and move to the United States. There, he worked as creative director for clients such as Apple, Google, Converse and Volvo. Tired of limiting himself to a single theme, in 2014 he moved to Inhotim Institute for a project of physical and conceptual expansion of the institution, and from there he decided to open his own path and moved to the rural area of erra do Mar de São Paulo.

Since then, he has been working with projects that transcend the fields of design, sustainability, technology, art, education and architecture.