Patrícia Weiss is a planning professional with 26 years experience in Advertising and Marketing.  She is a Strategic Consultant for Cultural Brand Strategy, Brand Entertainment and Transmedia with an unlimited anthropologic mindset.    

She worked at McDonald’s, Citibank and at Ogilvy, Africa, DM9DDB, McCann and Leo Burnett agencies and also co-founded the hotshop British agency M&C Saatchi Brazil. She designed the philosophy and drive of the transmedia agency Wanted, as Chief Strategy Officer and is the founder and Chairman of the Branded Content Marketing Association for South America.