Rio de Janeiro


João Fernando has spent the last 8 years inside the largest newspaper’s  newsrooms in Rio and São Paulo where he learned to communicate to different publics - all at the same time. As a reporter, he has lost account of how many national and international film, soap opera and series sets he has been to.
After spending a lot of time talking to many writers, directors, producers and even Oscar winning actors, he believes that the entertainment market is constantly changing and that everything in life will be on demand, not only his favourite TV shows.