Caixa Belas Artes is one of the most important intellectual and artistic meeting places in the city. Since 1956 the cinema has shown films. It is a state historical heritage, considered a cultural icon of São Paulo. With the curatorship of André Sturm, the 6 rooms display everything from art films to old classics, to contemporary productions capable of appeasing the most demanding and informed public of today.

ASAS entered as a movie partner, contributing to its reopening on June 19, 2014, and took on the responsibility of creating and developing the new movie business to leverage space and its connections to the world. After all, the meaning and history that surrounds the Fine Arts make it an ideal place to be born original projects that are a meeting between Brands, Culture and Entertainment.