ASTRO, AN URBAN FABLE IN A MAGICAL RIO DE JANEIRO
A Transmedia Storytelling Concept – the starting point.
Astro, an urban fable in magical Rio de Janeiro, Paula Trabulsi’s first feature film was amplified into a number of events and contents involving visual arts, street culture, gastronomy and urban interventions related to the film’s plot.
This project allowed us to experience a new way of collaborative working, where artists from all over the world and professionals from different areas had the chance to contribute with their talent to the final content. Brands were pulverised throughout the film’s narrative in a non-intrusive way and possibilities were created to bring the public closer to contemporary art, one of the main objectives of the project.
This urban fable tells the story of Astro, a Swede (played by the Swedish actress Alexandra Dahlström) called to Brasil to claim an inheritance who ends up staying in town longer than expected and is deeply transformed by the beauty of the city and the charisma of the “cariocas” – specially Alice (played by Veronica Debom). While the story unfolds, artists created works around the main character such as video-art and music. The cast also included Regina Duarte, as Astro’s grandfather’s neighbour, Odilon Wagner as Henrique, and Claudio Cavalcanti as Dr. Ismael Salgado, role awarded by the Brazilian Cinema Academy.
PAULA TRABULSI with ALEXANDRA DAHLSTRÖM AND VERONICA DEBOM
REGINA DUARTE AND CLAUDIO CAVALCANTI,
ODILON WAGNER, GABI BRITES, NEY BARROS,
PACO CALAVERA, ALCEMAR VIEIRA, ANA CAROLINA LIMA, ANDRÉ JOTHA, ANGÉLICA LIESZE, EDUARDO LASSAH, ERNESTO SOLIS, FIORELLA MATTHEIS, GABRIEL SABINO, JOSIMAR BARBOSA, LEOPOLDO PACHECO, LUCY MCRAE, MIGUEL NADER, PRITTY BORGES, RAFAEL MONTEYRO, RAFAEL PINTO, ROSA DOUAT, ROSINA LOBOSCO, VAL PERRÉ
MULHERES BARBADAS, CLEMENS BEHR, DEFI GAGLIARDO, SHIMA,
ABSTRACT BIRDS, BASAVIZI, BORIS HOPPEK, CRISTOPHER CICHOCKI, GENILSON ARAUJO, JEFFERS EGAN, LOLO & SOSAKU MYIAZAKI, MARK JENKINS, MICHAEL VORFELD, MOMO, MWM, OPTICAL MACHINES, QUAYOLA, RAFAEL PEREIRA, RAFAËL ROZENDAAL, REBECCA WARD, ROBERT SEIDEL, ROSA MENKMAN, ROUZ, SEBASTIEN PRESCHOUX, TOFER CHIN, YOCHAI MATOS
DAVID QUILES GUILLÓ
ALBINOI, B. FLEISCHMANN, CARTOLA, DUO 505, EVAN VOYTAS,
HILDUR GUDNADOTTIR, ISAN, LJUDBILDEN & PILOTEN, TSUKIMONO
MALU TAVARES E JEFFIS CARVALHO + DAVID QUILES GUILLÓ, ROBERTO STRAUB, PAULA TRABULSI
Directors of photography
WALTER CARVALHO (ABC) + ADRIAN COOPER (ABC), MARCELO ROCHA, ISAAC NIEMAND
OSKAR METSAVATH AND MAJORIE GUELLER
DANIELA ANTONELLI AUN
Sponsored by FIAT500
BOSSANOVAFILMS IN ASSOCIATION WITH ROJO
ASAS DA IMAGINACAO / LIMITE A PARTNERSHIP WITH LOCALL,
BANDA SONORA, MISTIKA