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Peèle Lemos grew up in a small town in the interior of Goias, but it did not take long to be seduced by technology.

After 13 years working as art director in the main advertising agencies in the country, he decided to accept a proposal and moved to the United States. There, he worked as creative director for clients like Apple, Google, Converse and Volvo.

Tired of being limited to a single theme, in 2014 he went to live within the Inhotim Institute for a project of physical and conceptual expansion of the institution, and from there, open his own path and moved to the countryside of Serra do Mar de Sao Paulo. Since then, he has worked with projects in different fields, such as design, sustainability, technology, art, education and architecture.