PAULA TRABULSI

Founder

Filmmaker and entrepreneur in the areas of culture and entertainment, Paula Trabulsi is known as an international director and producer with a special aptitude for adding talent and assimilating diverse cultures. Throughout her career, she has the feminine as one of the main focuses. She was co-founder of BossaNovaFilms in 2005 where she worked until 2014. Since then she is a partner of Petra Belas Artes cinema, contributing to the reopening of this cultural icon of the city of São Paulo. Also in 2014 founded ASAS.BR.COM - International Collective Creative Intelligence, which creates, develops and produces content for Culture and Entertainment.

About ASAS:
“Having intelligences with premium neurons and humanist hearts side by side is a privilege that when I saw it, it was inevitable to set up our Collective. The result is that we are increasingly recognized as a "purpose-led accelerator through humanistic content.” This made us adopt this phrase as our tag line and see that our Collective can also contribute more explicitly to thinking about the challenges of our world through consulting for the market."

“We live in a moment of 'fat media', where we have a lot of content around us, but most of it doesn't nourish us, it only serves to make us obese. So we exist to produce and contribute with narratives that inspire and move society to more lasting, plural and diverse places. We are a nucleus of resistance”.

One of the questions that moves us the most is:
”What legacy do we want to leave beyond our existence?”

Some of her movies:

"togetHER - the vibrant power around us” (2020) – SERIES with Instagram Global - winner of Best Film on a Budget at Brand Film Awards U.S (2021) and US, Latam and Europe distribution in the Discovery Education plataform.


•"THE UNCERTAIN PLACE OF DESIRE" (2019) - documentary drama - Official Selection at FESTin LISBOA (2019) and LABRFF - Los Angeles Brasilian Film Festival (2019)

•"THE IMAGE OF TOLERANCE" (2018) - documentary - co-directed with Joana Mariani - Official Selection at the 41st São Paulo International Film Festival - 2017; selected for the Chicago Latin Film Screening IX - (2018).

•"WHEN WE ARE WHAT WE WANT TO BE" (2017) - documentary - Aired on GNT-GLOBOSAT Channel; finalist at the WIM Festival (2018) - London.

•"HUMANITY [IN ME]" (2016) - 12 movies - series - WIM Festival Winner (2017) - London; Los Angeles CineFest Semifinalist (2017); World Wide Virtual Film Festival (Official Selection)

•"FATHER BY GUGA KUERTEN" (2015) - short film - Official selection at kURZFILMTAGE SHORT FILM FESTIVAL OBERHAUSEN (2016); Finalist in the Branded Content category on LIA - London International Award (2017).

•”BOTTLES BAR" (2015) - documentary - Awarded at CRISTAL FESTIVAL in Courchevel FR, as one of the best Branded Content 2015 projects.

•"ASTRO, AN URBAN FABLE IN A MAGIC RIO DE JANEIRO" (2012) - feature film - Best Supporting Actor (Claudio Cavalcanti) winner at the Brazilian Film Academy Grand Prix (2013)