As every being that has wings wants to fly, it wasn’t different with the filmmaker and cultural and entertainment entrepreneur, PAULA Trabulsi.

After directing several award-winning advertising campaigns, as well as acting as director and producer in cinema, Paula founded ASAS.BR.COM - an international collective of storydoers - to develop original Culture and Entertainment projects.

Paula is known as an international director and producer with the special ability to aggregate talents and assimilate different cultures. Her refined aesthetic sense and human touch are features in her narrative and style.

Amongst her work are:

Over 2,300 advertising movies, 11 short films, whereas “Déjeuner du MATIN” was awarded gold at the New York Festival and is currently part of the permanent collection of the Museum of Fine Arts, Boston. 

The micro-series “Penetras de Luxo” and the transmedia feature-film “Astro, an urban fable in magical Rio de Janeiro” which she directed and produced with the collaboration of over 200 international talents.

She is also one of the founders of BossaNovaFilms.