Fernando Luna has been creating and producing content since it was called journalism.

At Editora Abril, he worked with titles such as Veja, Elle and Capricho. He joined Trip Editora as a partner and editorial director where he baptized and launched the Tpm brand and expanded its performance into the audiovisual, digital and event fields, pioneering a business that din't even have a name. Now, it has too many: branded content, storytelling, content marketing, custom publishing, custom content.

In proper English it would mean telling emotional stories in writing, images, video and events. He had the privilege to tell stories for some of the greatest Brazilian brands, such as Natura, Itaú Personnalité, Nestlé, Gol Linhas Aéreas, C & A, Pão de Açúcar, Audi, Faap, Wine, Mitsubishi, Daslu and Ambev, among many others.